About Founder

Caring for aging parents

Care for aging parents need not be a lonely frustrating struggle.  When you partner with Savvy Aging to more effectively care for aging parents, President and Founder, Barry Epstein, becomes your personal guide through the aging maze.

You gain the benefit of Barry’s diverse and deep experience in the senior care field. A former Marketing Director and Executive Director of a retirement community (independent living, assisted living and memory care),  Barry has worked directly with seniors, their families, care-giving staff and related professionals of all kinds in evaluating and fulfilling the needs of many wonderful elders with the many personal choices and challenges they face. This experience represents countless moments listening deeply and responding personally to the concerns, wishes, triumphs and tragedies of people in his care. During this same time, Barry’s mother declined and eventually died of the combined cruel fates of Parkinson’s and Alzheimer’s diseases. His daily and deeply personal approach to caring for seniors was now a family issue as they navigated the aging maze for Shirley Epstein, a devoted and loving mother whose engaged way of living survived even as her care needs and setting became more intense.

Mr. Epstein has counseled hundreds of senior care providers, allied professionals, health care associations and their staff…

As a health care attorney, professional mediator and respected educator, Mr. Epstein has counseled hundreds of senior care providers, allied professionals, health care associations and their staff on legal requirements and best practices when it comes to care for aging parents. Clients have included skilled nursing, assisted living, hospice and home health providers as well as physicians, nurses and facility administrators. His presentations and professional publications have covered a wide range of health care, risk management, employment and organizational development issues.  His contributions have included creation of a training video on conflict management for workers in long term care.

The above wealth of experience is deepened with his college major in counseling psychology, his work as a commercial real estate broker (senior housing specialist), leading the Alzheimer’s Association (Rocky Mountain chapter) as its two term President, Assisted Living Advisory Board memberships (State and National) and litigation experience from the private sector as well as public service as a Deputy District Attorney.